A note for The Platform

Terri probably mentioned us.

Five years into the Camelback partnership, she sat down to talk about what it's been like working together: the process, the campaigns, and why the relationship keeps growing. This is that conversation, in her own words.

What we do, briefly.

Aumen Film Co is a strategic storytelling and production partner. We help resort and destination brands clarify the story they need to tell, align the right stakeholders around it, and bring it to life through premium commercial content: seasonal campaigns, photo and video libraries, and long-term creative support.

Most partnerships start small: a structured alignment workshop and a first shoot to prove the fit. From there, it grows. With Camelback, five years in, that's meant 16 flagship campaigns and a photo and motion library north of 1,000 assets their internal team deploys year-round. Plus training sessions with their team on creative and AI workflows.